Wedding market demand conditions

Growing market demand for wedding, wedding apparel rate increased year by year, the production and sale of a wedding many companies chasing hot spots. My wedding enterprises should seize the opportunity, calmly, to the wedding industry in the "Nuggets" industry continues to expand, the wedding cake of growing consumer market in an invincible position.

With the rapid growth of China's national economy, people continue to improve the quality of life; the concept of continuous improvement as dress, fashion-conscious people are increasingly fast pace, some new  mermaid wedding dress for higher expectations and demands; the same time This is a blend of East and West, the era of Western social etiquette also been recognized by us, to accept and follow the implementation of all the dress that we have entered a new era. Therefore, the growing market demand for wedding, wedding apparel rate increased year by year, the production and sale of a wedding many companies chasing hot spots.

First, the wedding market demand conditions

(A) can be dug gold wedding market

The last century, the baby boom around 1980 led directly to the peak in recent years of marriage. National Wedding Industry Survey Center in March 2006 published "China's wedding industry report" shows that in recent years, China has about 10 million a year the couple married, married people are willing to put their savings and 31% for the wedding related spending, in 2005, for example, only new town wedding consumer spend as many as 418.3 billion yuan. "

"According to incomplete statistics, in wedding consumption, about 90% of the newcomers are willing to spend the entire wedding budget is about 15%, to buy or rent wedding dress wedding photography. A large market demand makes the Chinese wedding market continues to heat up also contributed to the wedding consumer market. by industry analysts, the market now in China, most wedding wedding photo studio in the city is close to saturation point, after only strive for improvement and integration of a breakthrough, a wedding in the growth of this market limited, but the wedding consumer market has just started, but has great potential.

(B) the wedding dress needs survey

One in Fuzhou for 20 --- 30-year-old female survey results showed: 500 questionnaires were issued, on the assumption that only choose to wear a wedding dress under the premise of 72.3% of people choose to wear the wedding day wedding, 25.2% of people choose to wear a Chinese cheongsam, 2.5% chose the general package. The choice of wedding with: 38.2% of people choose to rent, 49.5% of people choose to buy 12.3% of the people to produce their own.

Needless to say, the wedding was an absolute appeal, but can not be ignored, there are a considerable part of the Chinese people love the wedding dress, while the board is how the package is not popular. Analysis concluded that the questionnaire: the growing popularity of the wedding, the wedding market shows great vitality. In the past, individuals buy a wedding is a very extravagant thing, only leased, but with the improvement of living standards, with many of their wedding became an essential part of marriage. Buy one of their own wedding ----- finally out of the wedding props wedding "Destiny", the real meaning of love was given.

(C) changes in consumption patterns wedding

According to the 2007 Chinese wedding market research reports, consumer items in the choice of marriage 2006-2007 only married couples only needed for major services and product selection, the choice of wedding photography (85.6% of the newcomers need to take wedding photos) ; followed by the wedding service (78.74% of the newcomers to the restaurant to prepare for wedding); then followed by the wedding services, honeymoon travel and purchase wedding, that is 56.2% of the new company plans to ask for their wedding weddings; 46.4% of couples will honeymoon travel arrangements; 36.6% of new purchase for the bride wedding.

By the 1990s, mostly wedding photography wedding or wedding like the rental shop, and style, color choices is relatively small. In recent years, with the wedding industry and domestic newcomers to the health and personalized wedding requirements, causing the boom to buy a wedding dress, wedding dress, consumption soared. At present, the wedding "to buy on behalf of rent" consumption trend has been accepted by a majority of married people. In many newly married people, the wedding rental price of RMB 180 yuan / times --- 600 yuan / times (depending on the age of the wedding may be), high-end will a thousand dollars, in fact, buy a new wedding costs However, but for the newcomers, there is a permanent commemorative value. Therefore, most consumers tend to buy wedding dress. And reprocessing of old wedding can not be guaranteed, many new people in order to avoid cross-infection, but also choose the "rent to buy on behalf of" consumption patterns.

Second, China's wedding industry development status

(A) of the wedding production and sales area

Broad outlook and a large market demand led to the wedding industry, China wedding dress industry, with a certain size, grade, and effective wedding dress manufacturers are mainly concentrated in Guangdong, Chaozhou, Zhongshan, Shenzhen, Guangzhou, Suzhou, Jiangsu Xiamen and Quanzhou, Fujian and other places, they are mainly engaged in trade processing. Domestic production and sales in the wedding dress body of more than 1,500 business, employing more than 30,000 people. As the wedding of one of the major producer of Suzhou, the current wedding industry has developed rapidly in Shanghai, Chaozhou and other places of the processing industry also followed the wedding.

Now China has become the wedding dress wholesale market in Guangzhou, the two major distribution center in Suzhou, Guangzhou Jiangnan Avenue, North Street wedding, formed in the early 1980s, the famous wedding street in Guangzhou, which is the country's largest distribution center for one of the exclusive wedding of the transaction . Wedding market in Guangzhou has formed a high-middle and low irregular scattered industrial layout, but in recent years by the impact of Suzhou Street wedding, getting slightly affected.

One of China's four famous embroideries embroidery production in Chaozhou City, Guangdong Province, in 2004 China Textile Industry Association, China National Garment Association awarded the "Chinese wedding dress," the honorary title of China's largest wedding dress design center and export production base. From the relevant department, senior social sites out of Paris celebrities like to wear European dress mostly produced in Chaozhou, Guangdong; and the United States of America's annual appraisal wedding, composite index among the top three products are from Chaozhou. Statistics show that the Chaozhou evening dress production has nearly 20 million (sets), output value of over $ 4 billion, more than 70% products are exported to Europe and America more than 20 countries and regions.

(B) the status of our wedding brand

In the fierce market competition in China, Cai international wedding, Guangdong FAMORY wedding, wedding dress Ella, Li Yisha Wang Dacheng, VIVAN brand wedding, wood really a dress, splendid yarn wedding dress, century bride wedding dress, princess dress, Lin Li emerged as the "2006 China Top Ten strong sales of wedding dresses brand."

(C) the wedding mode of production

Processing of the main wedding present, take two paths, one domestic, and second, export, export sales, but the whole is much greater than domestic sales. Wedding dress factory in Guangzhou only large export. More than 80% of the world are in China wedding brand OEM processing, due to have an agreement in advance, the wedding will not be sold in the country.

Foreign wedding industry is very mature, wedding or processing export production are generally foreign to provide Image processing, risk, profit thick. The wedding industry in the domestic market started late in the development of immature, many people in our understanding of the wedding is not enough, so for the wedding of consumption and abroad are very different. The domestic market is not much profit, the majority of manufacturers believe that the domestic wedding market risk, low-margin. So the wedding is basically a domestic market low-end products, low cost, poor workmanship.